Briston is a Franco-British watch brand that has rapidly earned a devoted following for its effortlessly cool, club-watch aesthetic. Inspired by the preppy elegance of 1970s sporting culture, Briston produces unisex timepieces that feel simultaneously vintage and thoroughly contemporary. The brand’s signature design element — the tortoiseshell or translucent acetate case — sets it apart from virtually every other watch brand at its price point, creating an immediately recognisable visual identity that photographs beautifully and wears even better. Briston unisex watches are powered by Swiss quartz movements, ensuring the brand’s fun, fashionable exterior is backed by genuine horological credibility. The distinctive cushion-shaped cases are paired with NATO-style fabric straps in a dizzying array of colours and patterns, making customisation and personal expression central to the ownership experience. Many collectors build collections of straps to suit different outfits, moods, and occasions — a deeply satisfying aspect of the Briston brand universe. Dials are kept clean and legible, with simple index markers, bold numerals, and date complications on select models. The lightweight acetate construction makes Briston watches exceptionally comfortable for extended wear, an important quality in a daily timepiece. Water resistance across the range supports active lifestyles, and the robust mineral or sapphire crystals protect the dials from casual damage. Whether you are drawn to understated navy tortoiseshell or a vibrant tropical colourway, the Briston unisex collection has a model to match your personality. Shop the complete Briston range at ShopIShop, with same-day delivery in Johannesburg, Cape Town, Durban, and Pretoria, and nationwide shipping throughout South Africa.