Daniel Wellington Iconic Link 28 DW00100213: White Dial, Rose Gold Bracelet

The Daniel Wellington Iconic Link 28 DW00100213 is the smallest size in the Iconic Link family, a 28 mm women’s quartz watch with a white dial, a rose gold stainless steel case and a rose gold link bracelet. It is a compact, light watch intended for slim wrists, and it keeps to the brand’s usual approach of a clean face with nothing extra on it.

Brand material describes the dial as eggshell white, a soft off-white that looks gentler against rose gold than a stark bright white would.

Case and Wrist Presence

The round case is 28 mm in diameter and about 8 mm thick, and it is made of 316L stainless steel finished in rose gold. This is a small case by current standards, so it sits neatly on the wrist and is hard to notice under a sleeve. The surfaces are polished, which gives the case a bright, jewellery-style finish.

Case and bracelet are finished in the same rose gold, so the watch looks like one piece rather than a case attached to a band.

• 28 mm case – the most compact Iconic Link size, suited to small wrists
• 316L stainless steel – a standard, durable steel for watch cases
• Polished rose gold finish – bright and consistent across the case

Dial Layout

The dial is white with slim stick-style hour markers around the edge and two hands for hours and minutes, plus a fine seconds hand. The markers and hands are in rose gold. There is no date window, no logo clutter and no sub-dial, so the face is quick to read. Against white, the rose gold markers are subtle rather than loud, which suits the watch’s quiet character.

• White dial – soft and bright, easy to read in daylight
• Stick indexes – slim markers in rose gold
• No date – a purely time-telling display

Movement and Crystal

A quartz movement powers the watch. It is battery driven, accurate and needs no winding, which makes it a low-fuss option for daily wear. A mineral crystal covers the dial. Mineral crystal is hardened glass: it resists minor scuffs and gives a clear, undistorted view of the face.

The Link Bracelet

The bracelet is a three-piece link design in rose gold stainless steel, 14 mm wide at the case. Its links give it a fine, flexible feel on a narrow wrist. The bracelet can be shortened by removing links, with a published adjustment range of about 130 to 187 mm, and it closes with a butterfly clasp. The metal band is part of the design and is not meant to be swapped for another strap.

Water Resistance

The rating is 3 ATM, equal to 30 metres. That covers rain and splashes, including washing your hands. It does not cover swimming, showering or bathing, so remove the watch before water activities. Heat and steam from showers can also affect gaskets and plated finishes.

Who This Watch Suits

This reference is for anyone who prefers a small, light watch with a bright dial. It is popular as a first watch, as a graduation or birthday gift, and as a dressier option that still works on weekdays.

• Small wrists – 28 mm is the smaller end of the range
• Gift buyers – a simple, recognisable design
• Light colour palettes – white and rose gold match pastels and neutrals

Care and Maintenance

Use a soft, dry cloth to wipe fingerprints from the case, crystal and bracelet. White dials show dust and moisture marks more easily, so keep the watch away from damp storage. Take it off before applying sprays and creams. When the battery needs replacing, ask a watchmaker to reseal the case back.

About Daniel Wellington

Founded in Sweden in 2011 by Filip Tysander, Daniel Wellington is known for slim, minimalist watches with interchangeable straps. The Iconic Link range is its metal bracelet line, offered in several sizes, with 28 mm being the smallest.

Technical Specifications