Burberry Men’s 38mm Watch (BU9010)

Burberry’s BU9010 keeps things straightforward: a mid-sized case. \n Case and Wrist Presence At 38 mm, the case sits in a size most wrists can carry without feeling like a tool watch. That puts it in the middle ground: substantial enough to read at a glance, small enough to sit under most shirt cuffs. It is a size that works equally well with a shirt cuff or a t-shirt sleeve, which is most of what a watch actually needs to do. The case is stainless steel, polished, which resists the dings and scratches of daily wear better than a plated finish. Left in its natural steel colour, it pairs with either a silver or two-tone strap without clashing. A mineral crystal covers the dial – harder than acrylic and less prone to shattering than sapphire, a sensible trade-off for daily wear. \n Dial and Legibility Champagne is the dial colour, marked out with applied baton markers. They catch the light at an angle and stay easy to read without a lot of contrast against the dial. \n Functions A date window sits to the side of the dial, cut into the face rather than printed on it. \n Water Resistance The 5 ATM rating covers rain, hand-washing and incidental splashes; it is not rated for swimming or diving. \n Strap, Clasp and Fit The strap is leather, stitched along the edge, and will darken and soften with wear the way leather does. The colour is champagne. A leather strap that does not fit straight out of the box can usually be resized in minutes by a jeweller or cobbler. \n Who This Watch Suits The tonal beige dial and strap make this the more understated option next to the black or white dial versions. \n Care and Maintenance Keep it away from perfume, solvents and extreme heat, and have the battery changed by a watchmaker rather than a kiosk – a proper change reseats the case seal at the same time, which is what actually protects the water rating. A leather strap lasts longer if you let it dry flat after it gets wet and keep it off the same wrist every single day; rotating straps between wears gives the leather time to breathe. \n About the Brand Burberry’s watches carry the same understated house codes as the rest of the label – plain dials and cases, with no unnecessary detail. The house is better known for outerwear than watches, and the timepieces are built to the same conservative brief – correct rather than showy. \n Technical Specifications Case diameter 38 mm Case material stainless steel Case colour silver Dial colour champagne Strap/bracelet leather Water resistance 5 ATM Gender Men’s Warranty 24-month international manufacturer warranty \n Buying With Confidence This watch carries a 24-month international manufacturer’s warranty covering the movement, excluding the battery and normal wear. It ships new and unworn in its original box with the manufacturer’s paperwork, with nationwide delivery and tracking. As with any unworn watch in its original packaging, it is covered by your rights under the Consumer Protection Act. Dial and strap are close enough in tone that the watch reads as a single colour from a distance.