Legend has it that Sotirios Voulgaris, a highly skilled silversmith from Greece, arrived in Italy with only a few cents to his name in 1880.
Four years later he founded Bulgari, a brand that would quickly become the benchmark of Italian excellence in jewellery creation.
More than a century has passed and Bulgari remains celebrated by style icons, Italian royals and A list celebrities throughout the world.
While remaining deeply entrenched in its Roman roots, Bulgari has introduced bold design innovations over the decades and launched new trends that would rewrite the rules of the jewellery industry and set them apart as icons of contemporary design.
The vibrant colour combinations and distinctive motifs of the Bulgari brand pay homage to the Roman-inspired roots of the company, encapsulating the unmistakable influence of ancient Roman architecture, mosaics and coins with the artist’s dynamic design style.
With their high-end jewellery, luxury timepieces, fashionable fragrances and elegantly exclusive accessories, Bulgari, which is the phonetic pronunciation of the founder’s last name, has garnered the ongoing allure and attention of the elite.
Following the death of Sotirios in 1932, his sons took over the business and made a few changes, including the updated BVLGARI logo.
During the 1950s, the popularity of Bulgari among Italian nobility and American socialites surged.
The third generation of Bulgari brothers took the reins of the family business in 1967 and, throughout the 1970s, Bulgari expanded internationally, opening stores in New York and Paris, catching the attention of celebrities and style icons of the era.
The glamorous jewellery of Bulgari featured frequently in classic Hollywood movies, adorning the likes of iconic big-screen beauties like Sophia Loren, Elizabeth Taylor, Audrey Hepburn and Jessica Lange.
The jewellery house of Bulgari was once described by legendary visual art luminary, Andy Warhol as akin to “visiting the best exhibition of contemporary art…”
And, much like art, Bulgari, both modern and vintage, is an investment that retains its value exceptionally well. Popular, well-known Bulgari collections to consider in terms of investment include the Monete collection, the Serpenti collection and the B. ZeroI collection.
Exceptional gemstones and vibrant colours are the signature of Bulgari craftsmanship and encapsulate the very soul of their high jewellery collection.
Be enchanted by the wondrous marvels of Bulgari’s Magnificent Creations collection, redefining the limits of luxury jewellery with exquisite masterpieces such as the Blue Fantasy necklace, the Forever Emeralds necklace, the Star of Venice necklace and the Raggio di Luce ring.
Inspired by the most famous amphitheatre in the world, Rome’s Colosseum, the B.Zero1 Jewellery Collection is a charismatic emblem of strength, empowerment and resilience. Using precious materials and sparkling diamonds to make a unique, rule-breaking statement, the B.Zero1 collection pushes the boundaries of daring design with rings, bracelets, earrings and necklaces, oozing individuality and character. B.Zero1 celebrates the inspiring power of bold vision and reflects the pioneering spirit and creativity of Bulgari.
The Fiorever jewellery collection captures the magic and boundless romance of Bulgari’s favourite muse, Rome. Fiore means flower in Italian and no flower compares to a Bulgari flower. This radiant collection sees the beauty of the floral emblem brought to the spotlight, encapsulating the feeling of joy, light-hearted spontaneity and positivity, infused with the romance of Bulgari’s touch.
Bulgari diamonds are responsibly sourced and renowned for their exceptional quality and value. All Bulgari diamonds are examined and chosen with meticulous attention to detail, ensuring that they are only the finest in the world. The Bulgari Wedding and Engagement Ring collections will add a timeless touch to your eternal wedded bliss.
Choose the perfect symbol for your union from the Incontro d’Amore, Infinito, Dedicata a Venezia, Marryme and Fedi collections.
Bulgari’s collections of watches for women will ensure that you savour every second of luxury that comes with wearing a masterpiece of design excellence on your wrist. Choose your style from the Serpenti, Lvcea, Divas’ Dream, Bvlgari Bvlgari, High Jewellery and Grandes Complications collections.
The Men’s Watch Collections include Octo, Bvlgari Bvlgari, Gerald Genta and Grandes Complications.
Of all the exquisite bags and accessories created by Bulgari, some of the hottest and most iconic selections can be traced to the Serpenti Collection. The Serpenti Forever, Serpenti Cabochon and Serpenti Diamond Blast collections of bags and accessories will set you apart as an absolute style icon. Bulgari’s exclusive collection of leather goods and eyewear for men and women will add the perfect touch to any ensemble.
Looking good is even better when accompanied by a classic Bulgari fragrance. Bvlgari Allegra, Le Gemme, Eau Parfumée, Goldea, Splendida Bvlgari, Omnia and Petits et Mamans for women will have you turning heads as your scent lingers unforgettably in the air.
For men, the boldness of the Le Gemme, Bvlgari Man and Aqva pour Homme collections will leave a lasting, masculine impression wherever you go.
The beauty and brilliance of Bulgari lies in the brand’s ability to constantly reinvent itself while remaining true to its core identity and maintaining its signature style in the process. Be bold. Be timeless. Be Bulgari.